Introducing ^AVRG™ at the UK Drum Show!

We’re extremely proud to introduce our newest exhibitor: Above Average – ^AVRG™ – a new UK-based independent clothing brand built for those who believe in progress over perfection.

Brand-owner Adam tells us “The brand started from something deeply personal. Like many of you, I was juggling parenthood, full-time work, and a pull toward something more meaningful. I wanted to create something that reflected how I think. So, ^AVRG™ began as a side project grounded in mindset, wellness, and sustainability. But it’s become more than that.

At this year’s show, the focus is on DRMMR – a collection designed specifically for the drumming community. Sleeveless tees and lightweight organic shorts are ideal for high-energy sessions. Premium hoodies, joggers, and long sleeves let you stay comfortable and represent your identity beyond the kit. But this isn’t just about clothing that looks good. It’s about clothing that does good. Every item is made from either organic cotton or certified recycled materials, using ethical, renewable-energy manufacturing processes. Each piece is tagged with a QR code for return and remanufacture – part of the mission to close the loop and fight throwaway culture. In short: everything in every collection is made to be remade.

If you’ve ever felt like you didn’t quite fit the mould… if you’ve ever been underestimated… if you’re working on your craft, your mindset, or just yourself – you’re one of us.”