The Avedis Zildjian Company has partnered with Reflexx to launch the co-branded Zildjian Reflexx Conditioning Pads.
Ideal for low-volume practice, the Zildjian Reflexx pad offers two playing surfaces designed to bring aspects of both high and low bounce surfaces together with a specific density, hardness, and thickness that allows for a more holistic practice experience when away from the drums.
The FLEXX surface offers medium resistance, while the WORKK surface has a higher resistance with less rebound. These two unique playing surfaces are designed to complement and supplement each other to specifically enhance muscle conditioning and help strengthen arm, wrist, and finger muscles. Importantly, the surfaces transmit much less shock to the stick, hand, wrist, and arm, thus lessening vibration-based fatigue.
“We are so excited to be partnering with Reflexx, the innovators and leaders in conditioning practice pads, to bring this highly-desired product to a wider audience”, says Pamela Ricci, Zildjian’s Brand Manager for Apparel, Merchandise & Accessories. “Availability has been a major obstacle for drummers who want to develop their muscle control and technique with a Reflexx Conditioning Pad, and this partnership enables us to deliver this product to a broad, global market. We are excited to have this outstanding product as part of the Zildjian portfolio of practice accessories.”
Says Guy Licata, Reflexx Founder & CEO, “We are absolutely thrilled to be collaborating with Zildjian. When we launched the Reflexx brand and flagship product five years ago, never did we expect to see the overwhelming interest we’ve experienced to date. We soon realized that we would need a partner to help us meet demand that was growing exponentially, and Zildjian was a perfect fit for us. The team at Zildjian immediately understood the features and benefits of our product and had the ability to seamlessly integrate our existing design specifications. Our mission has always been to help drummers meet their full expressive potential while also addressing long-standing issues they meet every day and partnering with Zildjian will allow us to further realize these goals with drummers across the globe.”
The Zildjian Reflexx Conditioning Pads will be available in 10-inch and 6-inch sizes, matching the same quality and workmanship associated with the existing Reflexx product.
See Zildjian at The UK Drum Show 2022.
Written by: The UK Drum Show